About Us

Powder is the brainchild of co-founders Cellene & Peter with a vision to create a neighbourhood boutique beauty store offering innovative cosmetic products with a unique shopping experience. With an ever-evolving industry our customers receive truly unparalleled technical product knowledge coupled with expert advice and friendly service with each visit.

A family business with over a decade of experience; Peter a self-styled omni-channel beauty entrepreneur acknowledges the importance of disrupting the beauty industry from trade events to sampling innovations ensuring only the best end up on our shelves.

Cellene says, she’s always been a beauty junkie at heart, forever in pursuit of ‘the’ products promising to maintain a healthy glow, tackle pigmentation or an array of concerns. After working in finance for years, I needed a new direction better suited to a young family.

A store which offers a curated beauty service tailored to a customer’s specific needs, staff with great product expertise and a high service approach. Our online works seamlessly with the brick and mortar store and a virtual digital platform to make the at home experience enjoyable. 

With an expanding e-commerce world, Powder is constantly evolving with result-orientated products, always striving to offer each customer an individual service in an informative and friendly manner.

Cellene About Us Page

Cellene
Founder

“I wanted to create a haven for beauty lovers and enthusiasts, with the simple goal of offering honest beauty advise which feels local no matter where you are. Pop by for a  chat or a look around”