About Us

Powder is the brainchild of co-founders Cellene & Peter with a vision to create a neighbourhood boutique beauty store offering innovative cosmetic products and a unique shopping experience. With an ever-evolving industry our customers receive truly unparalleled technical product knowledge coupled with expert advice and friendly service with each visit.

A family business with over a decade of experience; Peter a self-styled omni-channel beauty entrepreneur acknowledges the importance of disrupting the beauty industry travelling to trade events, testing new products, sampling innovations in beauty to ensure only the best end up on our shelves.

I’ve always been a beauty junkie at heart, forever in pursuit of cosmetics promising to maintain a healthy glow, tackle pigmentation or an array of concerns. After working in Investment Banking for years, I needed a new direction which would be better for a young family. I realised how I’d taken for granted being able to walk into a beauty store and receiving bespoke honest advice or making a purchase that worked ‘just’ for me.

When we decided to open our beauty store, I knew it had to carry the innovative beauty we had sampled at trade events, a bespoke service and ensure our customers buy nothing but products that work for their concerns and needs.

With an expanding e-commerce world Powder is constantly evolving with result-orientated products always striving to offer each customer an individual service in an informative and friendly manner.

Cellene About Us Page


“I wanted to create a haven for beauty lovers and enthusiasts, with the simple goal of offering honest beauty advise which feels local no matter where you are. Pop by for a  chat or a look around”