So it's January and you've promised to be a better you, how far do you go? And how much do we really know about clean beauty products.
The cosmetics industry has come a long way with some brands going further - whether it is about sustainability, vegan, conscious living, ethical or free-from toxins; playing into any of those would make a company a clean brand. Almost all 'clean beauty' advocates have ditched these two ingredients: Parabens and Sodium Lauryl Sulphate (SLS) used in everything from mouthwash to shampoo and been linked to mass irritation in some users.
We are all keen to reduce our environmental impact and when it comes to cutting out ingredients, it's really just about individual choice.
Here are a few of the newly completely vegan, cruelty-free brands in store
Delilah Cosmetics has made the cross over replacing all their brushes with a full set of Vegan brushes, gaining a PETA certification
Medik8 B5 Intense - (30ml £55) Not your average hyralunioc acid. Harnessing all of the hydration power of our bestseller Hydr8B5 with added triple-action hydration booster which recharges the skin’s internal moisture source
Smith & Cult (15ml £17.99) Chip Resistant, Vegan & 8-Free From Formula: No Dibutyl Phthalate, Toluene, Formaldehyde, Formaldehyde Resin, Camphor, Xylene & Tosylamide, Gluten-Free
Humble toothbrush with a handle made from 100% biodegradable, sustainably-grown bamboo